YOUR PRESENCE IS STRATEGY YOUR STYLE IS SIGNAL YOUR BRAND IS HOW YOU LEAD.

SONYA CHOI LA ROSA | LEADERSHIP BRAND & STYLE COACH + strategist

 Helping women in business and leadership express who they are and where they’re going next through brand, style, coaching, and Human Design insight. All with a presence that communicates clarity, credibility, and influence.

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PRESENCE IS STRATEGY

STYLE IS A SIGNAL

BRAND IS HOW YOU LEAD

SONYA CHOI LA ROSA | LEADERSHIP BRAND & STYLE COACH + strategist

Helping women in business and leadership express who they are and where they’re going next. Through brand, style, coaching, and Human Design insight. All with a presence that communicates clarity, credibility, and influence.

EXPLORE WORKING WITH SONYA →

"Your brand & style should reflect who you are not just how you look."

 WHY I DO THIS WORK?

Confidence. Identity. Presence.

When your brand and style are a true expression of you, they become powerful tools for navigating transitions, embracing new opportunities, and leading with clarity and impact on your terms.

As an ICF-accredited coach with a background in executive leadership, I bring structure and strategy to the personal development process, blending identity mapping, visual strategy, and Human Design as a business-aligned tool to help you lead with intention.

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Meet Sonya→

LEADERSHIP BRAND STRATEGY & STYLE SERVICES 

HERE'S HOW I CAN HELP

Human design-led strategy intensive

Leadership by design™

TARGETED 1:1 COACHING SESSION

LEADERSHIP BY DESIGN UNLOCKED is a high-impact 90-minute session that combines your Human Design for Leadership™ profile with expert coaching to help you make aligned decisions, elevate visibility, and lead with precision. You’ll walk away with personalised insights and a strategic action plan built around your next move. 

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Leadership brand & style pathway 

The ACTIVATE Blueprint™

 SIGNATURE MENTORSHIP EXPERIENCE

ACTIVATE is my signature mentorship designed for high-achieving women ready to align their leadership brand, personal style, and presence. Through a proven framework and high-touch support, you’ll recalibrate how you lead and express yourself visually, verbally, and energetically so your presence becomes a strength, not a second-guess.

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 Private leadership brand & style experience

The ASCEND Strategy™

PRIVATE 1-1 EXPERIENCE

ASCEND is my private 1:1 experience, a high-touch, fully bespoke container for women ready to refine their leadership brand, elevate their style, and amplify their presence. This is where we move fast, go deep, and build a visible expression of your authority. Delivered through high-level coaching, private style strategy, and real-time refinement.

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WHY WORK WITH ME?

WHAT AWAITS YOU

You’ve done the work. You’ve built the credibility. Yet something about how you show up still feels out of sync with who you’ve become. You’re not starting over, you’re evolving, and that evolution deserves to be seen.

When what you project finally matches what you bring, your impact multiplies in the rooms you’re already in and the ones you’re ready to step into next. 

 

MY COACHING EDGE

Most programs focus on what you do. I focus on how you’re experienced while you do it. This isn’t about image or performance. It’s about translating your credibility into visibility that feels natural and strategic. With 25 years in transformation and leadership, I blend personal brand strategy, Human Design insight, and intentional style into a method that’s both practical and deeply personal.

It’s the bridge between self-awareness and strategic expression where confidence becomes visible and presence becomes effortless.
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CLIENT STORIES

Real Women. Real Transformation

RUTH | SENIOR PROGRAM LEADER*

Working with Sonya and going through this process [3D Impact Method] helped me lead with intention, not just experience. I stopped hiding in plain sight.”


 

ANNA | SENIOR LEADER*

“Thank you for everything, Sonya, at the conference, I used everything we worked together on during our time together and I looked and felt incredible. The room could feel it. It was a big moment. Almost like giving myself permission. It’s OK that I’ve outgrown where I was. Now I get to choose how I want to show up in every part of my life.


 

AUDREY | SENIOR IT LEADER

What surprised me most was how much clarity I gained, not just about style but about how I want to be experienced as a leader.

SEE MORE SUCCESS STORIES

Ready to explore this work at your own pace? Start here ↓

You’ve built the credibility. Now it’s time your presence reflects it.

Free 4-Episode Private Podcast for High-Achieving Women

Discover the 4-episode private podcast and Leadership Impact Checklist designed to help you align your brand, style, and leadership presence  so you’re seen, heard, and remembered.

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