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Welcome to another episode of the Style
and Strategy podcast.
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So today is a little bit more around the
strategy piece and specifically let's chat
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around your personal brand.
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So if you've listened to the podcast for a
little while, you know that I'm really
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passionate about personal brand and I
still get the question today around, so
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you only work with entrepreneurs.
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and or small business owners, et cetera.
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And the question, I guess the answer to
that is no.
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And the question, I guess the answer to
that is no.
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And the reason why I really wanted to chat
around it today is because it comes back
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to everyone in this day and age has a
personal brand.
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And yet we probably don't think about it
quite like that.
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And it's really the terminology that can
throw us off a little bit.
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So if I had to ask you the question and if
you had to ponder for a little bit and
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think about what are your brand values as
an individual?
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And for those of you that are, you know,
working your way up the career ladder or
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in a very stable career, et cetera, I
would want you to have, spend a little bit
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in a very stable career, et cetera, I
would want you to have, spend a little bit
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of time, right?
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And have a real think about.
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What are your brand values and what does
that actually mean?
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So let's take a step back here.
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So let's take a step back here.
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So what is a brand value?
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What does that even mean?
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And the way I want you to start to think
about this is twofold.
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So I want you to break it up to think
about what is it that you really love?
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So I want you to break it up to think
about what is it that you really love?
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about the work that you do as a starting
point.
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So, you know, someone might say, I really
love the achievement that I get when I
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deliver something and, you know, I extend
that out and I get feedback on that.
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deliver something and, you know, I extend
that out and I get feedback on that.
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It might be that you've got this level of
independence in the way that you deliver
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It might be that you've got this level of
independence in the way that you deliver
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things.
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Or it could be that you've got a level of
responsibility that is really important to
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you.
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So that's just kind of to name a few.
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So I want you to think about, well, why do
you love what you do?
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And maybe write it on a scale to one to
five to make it a little bit easier and
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And maybe write it on a scale to one to
five to make it a little bit easier and
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sort of say, well, between zero to five,
based on these values, how important are
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they to me?
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Then I want you to start to think about
what type of activities do you enjoy?
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Then I want you to start to think about
what type of activities do you enjoy?
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And when you think about activities, I'm
not talking about necessarily, I like
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abseiling or rock climbing or things like
that.
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It's much more around the activities you
do relating to your work or tasks or
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It's much more around the activities you
do relating to your work or tasks or
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It's much more around the activities you
do relating to your work or tasks or
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things like that.
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So for example, in a work context, it
could be you love decision making, you
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love abstract kind of tasks, you love
public contact, you might love risk taking
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love abstract kind of tasks, you love
public contact, you might love risk taking
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love abstract kind of tasks, you love
public contact, you might love risk taking
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or working more on the strategic side of
things.
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I think that starts to give you then a
little bit of picture or color around.
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So what are some of those, what do you
love to do your intrinsic values?
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So what are some of those, what do you
love to do your intrinsic values?
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So what are some of those, what do you
love to do your intrinsic values?
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versus what do you love to do at work that
really ticks those boxes.
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And then I want you to think about things
like what is really important to you.
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And then I want you to think about things
like what is really important to you.
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And then I want you to think about things
like what is really important to you.
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And you're gonna be ranking these one to
five again, very much like your
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And you're gonna be ranking these one to
five again, very much like your
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environment.
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So it's gotta be autonomous.
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It might be, it's got to be a really nice
environment to work in.
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You know, maybe you're working from home
and you have to pop into the office a few
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days a week.
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You know, maybe it's, you know, it's got
to pay well, whether that's your business
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or whether that's you kind of personally.
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And then I want you to think about your
relationship bucket as well.
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So what sort of interactions are really
important to you from a relationship side
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of things?
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Is it loyalty, humor?
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seriousness, competitive, you know, what,
what are some of those areas around that?
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seriousness, competitive, you know, what,
what are some of those areas around that?
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And then, you know, I want you to think
about, well, what attribute of work or the
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things that you do is again, really adds
to your day to day as well.
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And what really connects you to a bigger
meaning?
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And what really connects you to a bigger
meaning?
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And so by going through these types of
questions, you start to identify what your
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brand, as in your personal brand, values
are and what is important to you.
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You might have previously gone through
exercises like strength funders and things
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like that to help flesh that out a little
bit more, but this is a really simple way
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to do that.
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So then your next question is likely going
to be, well, I've got these brand values
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that I've come up with and what's the so
what around that?
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that I've come up with and what's the so
what around that?
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And why it's important for you to identify
that is because we don't often spend a lot
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of time thinking about these and then
thinking about where we are in our current
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role and where we wanna kind of get.
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role and where we wanna kind of get.
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too.
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Because when you can sit down and go,
well, this is what I really want, you're
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then easily able to marry back to where
you are today.
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And seeing if there is a gap, or if
there's a potential need for some change.
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Or, you know, like a change in direction,
really.
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Now, this again, starts to
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show insights around your style.
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And I know you're probably thinking, what?
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How is that even possible?
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Well, from those brand values, some key
attributes will start to come out.
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And some of those you will innately know,
you might be much more outgoing and you
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prefer that outgoing environment where
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that might actually link to you really
enjoying outfits that have a little bit
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more punch to them, a little bit more
statement to them.
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And actually when you are put into an
environment where you can't express that
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side of you, the lights go out.
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You're put into a suit, a navy suit, which
might be beautiful,
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But again, those lights go out and that
real spark of who you innately are is
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But again, those lights go out and that
real spark of who you innately are is
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toned down a level.
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So you know that I talk about this theory
that I've got as part of my framework,
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So you know that I talk about this theory
that I've got as part of my framework,
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which is this ladder of elevation.
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Well, the same applies for where you
don't, if you don't have a clear picture
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Well, the same applies for where you
don't, if you don't have a clear picture
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of what.
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your brand is, your values and how that
comes to light and what that is on the
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inside, what really lights you up and then
how that plays on the outside with the
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clothes that you actually put on.
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And it suddenly becomes these two spheres
of better understanding.
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Well, if I enjoy these certain things, if
I then go and pick something that
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doesn't allow the values that are
important to me to shine, then I'm never
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going to really perform at my best.
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And so if you start to think about that,
what I love to see clients when they start
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to consider it is they start to see in
their wardrobe that, hold on.
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This is why I no longer feel like the
pieces in my wardrobe suit who I am today,
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because they have evolved in their style
and who they are.
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Many times, you know, I have clients
saying, but I know my style, I did that
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maybe five, 10 years ago, but they haven't
revisited that in a much broader context.
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And...
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It's not until they do that that
realization starts to set to say, hang on,
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now I get it.
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Now I get why those pieces, even though
they're really nice and they were, even
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Now I get why those pieces, even though
they're really nice and they were, even
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though those pieces were really nice and
they still look brand new, don't work for
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me any longer because I'm not that person
and my values and a whole lot of...
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attributes associated with that have now
shifted.
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attributes associated with that have now
shifted.
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So when you're thinking about your
personal brand, obviously that values
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component is one.
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The second one being your style around
that and how those two really marry
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together.
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But then you're also starting to think
through, well, where am I at?
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And from a career perspective,
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does it actually tick those boxes?
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And I touched on that slightly before.
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Now, where it doesn't, it gives you a real
opportunity to sit down and start to work
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through.
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Well, if I align these two pieces, I'm
going to feel better.
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And I'm going to be representing to the
world who I am today, or who I want to be
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in the future.
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But then what steps do I now need to take
in order to feel that?
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confidence that I'm now heading in that
right direction around my career and how
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confidence that I'm now heading in that
right direction around my career and how
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am I putting that out there?
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And for some, that might be I need to
maybe network more and start to
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And for some, that might be I need to
maybe network more and start to
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investigate other opportunities.
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For others, it might be I actually need to
vocalize a little bit more where I want to
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go and what direction.
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I want to head in, which you may not have
in the past.
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And so you might be thinking again, well,
hold on, if I'm doing that, what has that
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got to do with the brand and the style?
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And that fundamentally has everything to
do with that because once you feel like
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you're congruent and aligned in those two
pieces to go have those conversations.
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to go to that networking event and
actually present as who you are and be
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to go to that networking event and
actually present as who you are and be
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to go to that networking event and
actually present as who you are and be
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clear about the direction that you want to
go in becomes so much simpler.
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clear about the direction that you want to
go in becomes so much simpler.
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So if this is something that really sparks
your interest and you'd like to sit down
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and have a look at it in a little bit more
detailed, specifically on the brand side,
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I do have a free guide that will take you
through some of those value -based
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questions to help you in that journey and
starting to craft that from a brand side
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questions to help you in that journey and
starting to craft that from a brand side
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of things.
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of things.
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Alternatively, if you'd prefer to bounce
off and have a little bit of a chat on
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maybe how I can help you through that
journey, then please feel free to reach
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out and book in a call and we can have a
little chat around that.
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Well, I hope you've gained a little bit of
insight around your brand and maybe got
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Well, I hope you've gained a little bit of
insight around your brand and maybe got
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Well, I hope you've gained a little bit of
insight around your brand and maybe got
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your mind thinking a little bit more about
how you can start to take some steps.
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your mind thinking a little bit more about
how you can start to take some steps.
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towards refining your personal brand.
