Discover the impact of a powerful brand and style
Explore how the women I've partnered with have transformed their brand and style, unlocking new levels of confidence and opening doors to new opportunities in their careers. If their stories resonate with where you are at or where you want to be, take the next step and book your call with me today.
SAM | MARKETING EXECUTIVE
Sam came to me feeling like she needed a wardrobe overhaul given a new role and a promotion. She had a wardrobe that had lots of pieces, but nothing felt like it aligned to the vision she had for the new role.
During our session, we took a step back to really understand what this next stage for her would look like, what was missing before, and confirmed what we could already worked with and what we would look to curate overtime.
The result? Sam was amazed at how her existing pieces could come together in new ways. The praise she got was merely a bonus; her distinctive style helped her gain confidence when entering boardrooms and stakeholder meetings.
“Thank you so much for everything you have done, I feel amazing in the outfits you have suggested, and even better that they are my own clothes. I have focus on what I now need, so great! I have never felt so good or had so many compliments. You’re Amazing!!”
SUSANNAH | MEDICAL SURGEON
Susannah came to me, looking for a more elevated style. Getting dressed up was easy, but smart casual and office wear just didn't hit the mark and bring out her personality and position all in one.
During our sessions, we redefined what that future vision for her brand was, what was important to day-to-day life and validated through a moodboard to ensure everything was on-point.
The result? A personalised lookbook and shopping strategy to help her build a cohesive ongoing style. Afterwards, Susannah felt more confident and polished, and the compliments started pouring in. She was thrilled to see how easy it became to pull her outfits together and feel great every day.
“Lookbook is fab!! Definitely helping with pulling everything together and what is more purposeful, strategic shopping. So many people have commented on how I look today. Everything is finally coming together! Thank You”
Slobodanka J | First Time Mum
Slobodanka, had her first child and her uniform had been jeans and a white T shirt. She no longer felt glamorous when she got dressed. She still wanted a practical, comfortable look but feel elevated again.
We worked together to design what the new version of Slobodanka was, (not only mum), focussing on the new dynamic woman she was.
The result? A work-to-weekend wardrobe that made her feel like she did before being mum, but a more elevated and fun version for the future.
“Sonya is amazing!! As a first time mum I was really struggling with time to shop, and also finding clothes that suited the changes in my body. Sonya really took the time to understand my style, but also suggested some pieces that I usually wouldn't consider and ended up loving! I was amazed with how many pieces we could find in such a short period of time, and all below budget”
DEB | LAWYER
Deb had just had her first child and found herself in a style rut and a body that she no longer recognised.
While dresses with buttons worked at home, returning to her executive role required a fresh approach to her wardrobe.
We worked together to redefine her post-baby personal brand and style, focusing on her new body and professional life.
The result? A cohesive wardrobe from work to weekend, an updated wardrobe, and and lookbook that gave her the tools to dress confidently. Deb now feels ready to embrace shopping and has never been more excited about her style.
“Sonya really helped me learn to style my new post baby body. I now have all the building blocks to DIY and look forward to shopping! I've never said that in my life!”
SIOBHAN | EXEUCTIVE ASSISTANT
“I feel like I’ve been more courageous with my choices, and while I haven’t had the chance to shop yet, I’m very excited about building my capsule wardrobe. It’s like having a uniform that’s ready to go, and it’s making me see my clothes in a whole new light.”
Casey | BUSINESS OWNER
“Sonya is so lovely and personable - I felt like I was shopping with a friend. I really enjoyed learning more about fashion as Sonya guided me through ideas about what pieces could go with what. Thank you Sonya for a great personal shopping experience.”
BELINDA | BUSINESS OWNER
“After going through the lessons, I’ve had so many ‘aha’ moments. I finally understand why certain things didn’t work before. This program isn’t just about clothes—it’s about understanding yourself and making informed choices that reflect who you are.”
KATHERINE | BUSINESS OWNER
“I loved the shopping (so much fun) but I think clearing out the wardrobe was the best. Getting rid of pieces I felt bad about not wearing and packing away clothes that weren’t fitting was so liberating. Can’t tell you the number of times I would stop and look at my wardrobe as I loved it. Months on and it’s still right like you left it :)
Also I’ve found I’m now not wanting to wear black from head to toe... never saw that coming...
The interaction between Sonya and myself. Her suggestions and expertise on fashion was amazing. Throughly enjoyed every minute.”
JANE | BUSINESS OWNER
“Thank you so much, I feel very confident that I now have the knowledge and skills to evolve my own style. I have focus on what I now need, so great! I have never felt so good or had so many compliments!!”
LINDSAY | SENIOR MANAGER
“What has been really helpful is nailing down my body shape. I always thought I was an hourglass, but after working through the program, I’m now confident in how to dress for my shape. It’s confronting but empowering, and I’m finally embracing styles that highlight my best features.”
JUDI | DIRECTOR
“My biggest fear was opening my wardrobe and wondering where to start! Sonya is so knowledgeable about style, fashion and made me feel so comfortable. I will be forever grateful. I have learnt so much.”
ROBYN | SENIOR MANAGER
“I was so excited for my virtual experience and Sonya didn’t disappoint. My favourite part was the interaction online between us. Her suggestions and expertise on fashion and styling, was amazing. I thoroughly enjoyed every minute.”
SOPHIE | MANAGER
NATASHA | SENIOR MANAGER
TAM | MEDICAL OPERATIONS LEAD
RENAE | ENTREPRENEUR
ANNIE | IT MANAGING DIRECTOR